Morris Massre's Blog

Thoughts on South Florida Realty and the Planet in General

This Realtor Likes Velma Hart

I was astonished today when I turned on the news and watched this woman finally stand up to the President in disgust.  Her comments were clear, well thought out, and to the point.  How refreshing.  Finally, instead of praising and kissing his behind someone has the guts to confront the President and ask him point blank what he is doing about the current state of the economy.  What surprised me even more was the way in which she delivered her questioning and lecturing.  Not a hint of disrespect, but more like a parent expressing her disappoint in her child.  She did not fumble her words in the least.  Nothing could be more disconcerting to a man in this position of power.  How humbling it must have been.  Maybe now he’ll get the message.  If you haen’t seen my new hero yet, take a minute to view this Youtube vido link.


Filed under: Real Estate, , ,

Short Sale Madness

I think so. These days just about everyone is processing a short sale for little to no money at all. But, like my Grandpa always said, cheap is expensive. And that applies in this case too. Even if you have to shell out a few dollars to get a short sale started, is it not worth the peace of mind knowing that you are protected by an informed and licensed individual, rather than someone simply setting up shop? I only say this because I recently lost a listing when my competition offered the attorney side for free through their title company. It just seems to me that when you jump in this pile with the others you eventually end up at the bottom of the short sale stack, which eventually leads to no closing at all. When it comes to protecting the integrity of your credit and property I always recommend hiring a qualified real estate attorney. He/she will take all the harassing calls, slow down the foreclosure process, negotiate the best deal for you, and work in all of the closing costs so that you have no out of pocket expenses. My competition also stated that she knew someone at the bank whom she had an “in” with. That was probably going way too far because I don’t believe anyone has an “in.” What makes you so special that the bank is going to give you priority over the millions of others who are in mortgage trouble? Nothing. As I always say in situations like this, take a ticket and stand in line. The moral of this story? Be careful who you hire to list and represent you in a short sale transaction. Not everyone is built for doing it and there are a lot of agents and processors who will simply tell you everything you want to hear. Check them out thorougly and even go so far as to check references from prior or current customers. If an agent or lawyer is not willing to give these to you they probably are not for real. In this case in particular, I would have asked to speak to the “friend” at the bank personally.

Filed under: Real Estate, , , , , ,

Florida real estate service at a premium

When your real estate services are free..

it’s very easy for a buyer to take your efforts as a realtor for granted & not value your time or efforts.  But I guarantee you that if the industry started charging by the hour for their services if a buyer abandoned ship attitudes would change drastically.  In this day and age with all of the internet shopping it’s easy for someone to drop you if something interesting comes along.  So, how do you keep those you are working with loyal?  Not as easy as it used to be for certain, but I have found that if you provide them with good, caring service & stay communicative at all times you have a better shot.

I am feeling the pinch as much as anyone else when it comes to this, but four years plus into this recession and I’m still in the office plugging away and on the street conducting open houses.  You cannot lose interest or the will to move on to new things.  The industry has changed so much since I entered in 1997 that whatever methods I was using just five years ago are now out the window.  The world of real estate has become very impersonal and almost soley reliant on the web that buyers have come to the conclusion that maybe they don’t need us any more.  Why not use the social media to your advantage by embracing the new era of social media and topping it off with a heaping tablespoon of first class service?

I like to tell my customers that you can always go to Home Depot for a special screw that might fit your hurricane shutters because it is supposedly cheaper, but in the end you spend an hour looking for it , finding a parking space, waiting in line to pay for it, and probably coming back because you got the wrong one.  Or, you can go to the local Ace hardware store, pay a little more, but get out of there from park to finish in minutes because a helpful and informative salesman guided you from the instant you walked through the door.  I am the Ace guy and that is what you all have to be.  Volume sales worked in the heydey.  Who cared if the customer came back or not.  There was always another waiting around the corner.  If that is your attitude today you are in for a rude awakening.  Gain your customer loyalty by being a caring friend and going the extra mile and your chances of keeping them will improve, sending them an email with a listing attached and your’re probably going to lose them.

Filed under: Real Estate,

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